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Better World Sustainable Brands Net Zero

Net Zero Emissions: Could This Be Real?
By Taylor Gray, Ph.D. on March 1, 2021

The race to net zero emissions--or carbon neutrality--is on. Every day more and more companies are touting their commitment to be carbon neutral by 2030, or 2050, or some other less...

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Democratic Capitalism Informed Decisions Fundamentals

Part 2: Why ESG
By Taylor Gray, Ph.D. on February 23, 2021

Motive is built from the science of impact and a promise of unfettered truth. Our objective is to support people in making good decisions based on what they care about. In our pursuit of...

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Informed Decisions Consumer Power Fundamentals

Part 1: What is ESG
By Taylor Gray, Ph.D. on February 15, 2021

We often speak about the importance of information in making decisions--and how not all information is of equal value. At Motive, we dedicate ourselves to providing information consumers...

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Consumer Power Sustainable Brands Fundamentals

The Motive RealScore Game
By Taylor Gray, Ph.D. on January 5, 2021

With Motive's RealScore game you can now explore a sample of brands to see which ones align the most with the issues you care about. The game is available to play from our website. For...

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Informed Decisions Consumer Power Fundamentals

Information Is Everywhere...But Is It All Good?
By Taylor Gray, Ph.D. on December 15, 2020

As consumers, we want to make good decisions that lead to a better world, but it is not always easy to get the information we need to make this happen.

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